Media library of select keynote speeches and interviews at events including TEDx, the Games4Health challenge, mHealth summit and more. Michael presents at conferences and events in Canada, the US, and Europe, to audiences between 100 and 1000.
Tedx Talk: What videogames taught me about health care
The ability to play is the most profoundly valuable property of the human brain, and can be used to help solve what may possibly be the greatest problem humanity has ever faced.
Med Tech Talks Ep.63: Michael Fergusson
Show notes: The technological revolution 🤖 has happened. How do we ensure widespread adoption of technology in healthcare 🏥? According to our guest Michael Fergusson, the onus is on healthcare workers.👩⚕️
MedTech Trends:
Ayogo: Applying Gaming Principles to Improve Health
Show notes: Ayogo has been named one of the top 100 most innovative mHealth companies in the world - twice. And it’s easy to see why.... Ayogo works with some of the biggest therapeutics companies in the world to build applications that use well-established principles of perceived self-efficacy and behaviour change to promote treatment adherence and improve health outcomes.
Keynote address at the David Eccles School of Business at the University of Utah by Michael Fergusson for the Games4Health Challenge. He addressed how to create effective serious games that address health needs.
Talk by Michael Fergusson: "Narrative, Mastery, and Social Connection: How playfulness can transform healthcare".
In this panel, Demetri Detsaridis (General Manager, Zynga New York), Michael Fergusson (CEO, Ayogo) and Nicole Lazzaro (CEO, XEODesign) discuss the overlap between behavioral psychology and game design and development, as well as the possibilities of better employing psychological insights in the creation of games.
Manny Hernandez of the Diabetes Hands Foundation and Michael Fergusson of Ayogo discuss the healthseeker facebook game.
Show notes: "Everybody plays," says Michael Fergusson, CEO and founder of Ayogo, who explains his company's approach to gaming and healthcare as one based on the simple truth that games are a fundamental aspect of the human psyche.
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