The New Bright Idea (TNBI)'s Values-Based Leadership Program empowers founders and leaders of technology startups to define and embody their company's core values, mission, and vision.

Michael here. I couldn't be more excited to launch the initial cohort of TNBI Values-based Leadership Program soon.
Input from innovative startup teams and their founders help me make this program as impactful as possible.
Fill out the form below to be notified when the program is ready.
Bonus: I'll send you a free worksheet you can access immediately.
Collaborative group workshops
Guided workshops equip you with tools to articulate your company's values, mission and vision. Gain actionable strategies to integrate these principles into your operations, and culture.
1:1 personalized coaching
Develop a personalized action plan for your team, and organization through 1:1 expert coaching.
Ongoing peer community
Join an ecosystem of values-driven leaders, offering opportunities for peer learning and collaboration beyond the program.
Founders & early stage startups: This is for you.
Empower your early-stage venture with invaluable insights, tools, and unwavering support to articulate and embed your core values, ensuring they become the cornerstone of your company's ethos and practices.
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If you're a founder, member of a founding team, or executive at an early stage startup, you'll:
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Grab our free worksheet to help you create a powerful set of foundational values.

Created & facilitated by Michael Fergusson
3x founder, entrepreneur, product and busdev executive
Michael brings over a quarter-century of diverse experience in entrepreneurship, executive leadership, and creative innovation. He is a visionary and innovator with a career spanning a spectrum of roles driving growth and change in technology, digital health, and experience design.
Frequently asked questions
