Copy of Michael-MobileWorldCongress2016 1.png

The New Bright Idea

Values-based Leadership Program

The New Bright Idea (TNBI)'s Values-Based Leadership Program empowers founders and leaders of technology startups to define and embody their company's core values, mission, and vision.

Collaborative group workshops

Guided workshops equip you with tools to articulate your company's values, mission and vision. Gain actionable strategies to integrate these principles into your operations, and culture.

1:1 personalized coaching

Develop a personalized action plan for your team, and organization through 1:1 expert coaching.

Ongoing peer community

Join an ecosystem of values-driven leaders, offering opportunities for peer learning and collaboration beyond the program.

Founders & early stage startups: This is for you.

Michael here. I couldn't be more excited to launch the initial cohort of TNBI Values-based Leadership Program soon.

Input from innovative startup teams and their founders help me make this program as impactful as possible.

I'd appreciate it if you would take 2 minutes to fill out this quick poll on startup founders' experiences defining, and enacting their core values. In return, I'll send you a free worksheet from my program.

Created & facilitated by Michael Fergusson

3x founder, entrepreneur, product and busdev executive

Michael brings over a quarter-century of diverse experience in entrepreneurship, executive leadership, and creative innovation. He is a visionary and innovator with a career spanning a spectrum of roles driving growth and change in technology, digital health, and experience design.

Frequently asked questions

Questions & Answers

Newsletter

Join a community of founders and technology leaders for exclusive tips and insights on how to create values-driven foundational documents, operational processes, and cultural practices.

The New Bright Idea