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The New Bright Idea (TNBI)'s Values-Based Leadership Program empowers founders and leaders of technology startups to define and embody their company's core values, mission, and vision.

Founders & early stage startups: This is for you.

Empower your early-stage venture with invaluable insights, tools, and support to articulate and embed your core values, ensuring they become the cornerstone of your company's ethos and practices.

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If you're a founder, member of a founding team, or executive at an early stage startup,  TNBI Values-based Leadership program will help you:​​

Free resources

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Be able to precisely articulate your core values to be as an organization.​

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Learn, and deploy strategies that integrate your core values into all facets of your startup to establish your organization's culture, and cultivate innovation.​

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Get personalized expert advice on how to establish a set of foundational values, a mission, and a vision that will propel your startup's success.

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Peer support and networking with likeminded founders, and access to a private slack channel for ongoing learning. 

Grab our free worksheet to help you create a powerful set of foundational values. 

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Created & facilitated by Michael Fergusson

3x founder, entrepreneur, product and busdev executive

Michael brings over a quarter-century of diverse experience in entrepreneurship, executive leadership, and creative innovation. He is a visionary and innovator with a career spanning a spectrum of roles driving growth and change in technology, digital health, and experience design.

  • Where does the program take place?
    The program will take place in Vancouver, B.C. It will be conducted as a series of in-person workshops facilitated by Michael Fergusson. In addition to in-person engagement, you'll receive access to an exclusive slack community of other program participants for ongoing peer learning, support and collaboration.
  • What is the time commitment?
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  • How much does it cost?
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  • Can more than one person from my team attend?
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  • I'm interested in applying. Where can I do that, and what's required?
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  • My company is not a startup. Can I still join the program?
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