<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The New Bright Idea]]></title><description><![CDATA[Unleash Your Business Potential]]></description><link>https://www.thenewbrightidea.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 16 Apr 2026 17:37:46 GMT</lastBuildDate><atom:link href="https://www.thenewbrightidea.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Designing For MedTech (Vol. 3): Theory of Success (and why you need one)]]></title><description><![CDATA[How to develop a theory of success to guide and evaluate your design.]]></description><link>https://www.thenewbrightidea.com/post/designing-for-medtech-theory-of-success-and-why-you-need-one</link><guid isPermaLink="false">698a6e01d471d728ee69fbe6</guid><category><![CDATA[Designing For MedTech]]></category><pubDate>Mon, 09 Feb 2026 23:47:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_d1fb9d85b4f04febb1ece783a0e73314~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Designing For MedTech (Vol 2): When Everyone Is Right - Value Settlement]]></title><description><![CDATA[Value conflict is not a failure state. Value conflict is the work.
Complex healthcare projects force trade-offs between legitimate values that cannot all be maximised at once. Many conflicts can not be resolved; but they can be settled.]]></description><link>https://www.thenewbrightidea.com/post/everyone-is-right-why-value-conflict-is-the-work-of-designing-for-medtech</link><guid isPermaLink="false">6961a60e768b848d270d534d</guid><category><![CDATA[Designing For MedTech]]></category><pubDate>Sat, 10 Jan 2026 01:38:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d834a_25aff2e4939643f39b880a4df0fdf11c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Designing for MedTech (Vol. 1): Key Moments, your Analytic Anchor.]]></title><description><![CDATA[Decisions happen at specific points in time, typically in response to new information. In those moments, someone chooses to do something, not do something, or push the decision to someone else. People, resources, and accountability shift. Alternative futures become possible, or are closed off.
Your new product or service changes outcomes only if and when it changes what happens at those points. 
I call these points Key Moments.]]></description><link>https://www.thenewbrightidea.com/post/designing-for-medtech-introducing-key-moments</link><guid isPermaLink="false">6951cb23a4852561115342dc</guid><category><![CDATA[Designing For MedTech]]></category><pubDate>Sat, 10 Jan 2026 00:40:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d834a_6d87d750641b4d0d941e05942c99d8e9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Curiousity, Compassion, and Candour - A conversation with Brenda Irwin]]></title><description><![CDATA[Brenda Irwin has been a fixture in the Vancouver healthcare technology community for more than two decades. Her list of honours is long:...]]></description><link>https://www.thenewbrightidea.com/post/curiousity-compassion-and-candour-a-conversation-with-brenda-irwin</link><guid isPermaLink="false">68290e0f0b7f5042f1dbf0f2</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Sat, 17 May 2025 22:40:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d834a_95bc389cb3b340c1a74d08c22499320c~mv2.jpg/v1/fit/w_500,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Transitioning into Effective Leadership: a conversation with Evan Duxbury.]]></title><description><![CDATA[Evan Duxbury StemShift Leadership Consulting Evan Duxbury speaks about his own transition from individual contributor to technical...]]></description><link>https://www.thenewbrightidea.com/post/transitioning-into-effective-leadership-a-conversation-with-evan-duxbury</link><guid isPermaLink="false">682909d03d8d9ecdaaef3f1c</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Sat, 17 May 2025 22:15:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2d834a_b0f427ba64ba429f8cf0aa49fa843f35~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Narrative and Alienation]]></title><description><![CDATA[Short post today, inspired by this amazing video of Ray Bradbury, who has a lot to say to us about the challenge of focus, engagement, and identity. Watch it now. He says so much here, it's hard to know where to start, but one thing that really struck me as profoundly current to our present set of challenges was his comment about the purifying effect of fully experiencing your own mind. The man who becomes alienated from himself, that cannot laugh or cry freely will find his energies turned...]]></description><link>https://www.thenewbrightidea.com/post/narrative-and-alienation</link><guid isPermaLink="false">671929dd4557e35044414351</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Thu, 24 Oct 2024 00:09:27 GMT</pubDate><enclosure url="http://youtu.be/If9hMwaGfdk" length="0" type="video"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Constructive conflict is a superpower. ]]></title><description><![CDATA[The Value of Constructive Conflict Conflict often gets a bad rap. We tend to associate it with tension, disagreement, and roadblocks to progress. However, when harnessed correctly, conflict can be a powerful catalyst for creativity, problem-solving, and growth. One of the things I learned from my martial arts practice is that  progress needs resistance . This is where constructive conflict comes into play – a superpower that savvy leaders can leverage to drive their teams towards excellence....]]></description><link>https://www.thenewbrightidea.com/post/constructive-conflict-is-a-superpower</link><guid isPermaLink="false">66e9ffa7c9c5cb241b1e9ec1</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Tue, 17 Sep 2024 23:46:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_a5e936f36a474caa987338dcff0fc81d~mv2.jpg/v1/fit/w_876,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Values are your Compass, not your Map]]></title><description><![CDATA[A civilization is built on what is required of people, not on that which is provided for them.  – Antoine de Saint-Exupéry Shared values...]]></description><link>https://www.thenewbrightidea.com/post/values-are-your-compass-not-your-map</link><guid isPermaLink="false">66d7ac64ef703380ac541263</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Wed, 04 Sep 2024 01:16:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_91523c1f1c1e4f8ca3a40e66dd82ee65~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[How Your Leadership Influences Team Culture]]></title><description><![CDATA[Culture plays a pivotal role in moderating the relationship between values and behaviour. It defines the repertoire of normative...]]></description><link>https://www.thenewbrightidea.com/post/how-your-leadership-influences-team-culture</link><guid isPermaLink="false">6699af2e615ef05685dbf200</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Thu, 25 Jul 2024 20:17:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f86e42_89345c0a1aad4ca2aa031b809c7dedf6~mv2.jpg/v1/fit/w_680,h_383,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[It's the democracy, stupid.]]></title><description><![CDATA["Democracy is the worst form of government... except for all the others that have been tried." --Unknown (usually attributed to...]]></description><link>https://www.thenewbrightidea.com/post/it-s-the-democracy-stupid</link><guid isPermaLink="false">66887c4e9558a317a2ebf517</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Fri, 05 Jul 2024 23:14:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d634b_391ad5428d7f4bddbf7a82f969dedeb3~mv2.jpg/v1/fit/w_364,h_364,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Aligning Stakeholders Around a Values Charter for Startup Success]]></title><description><![CDATA[Values are like fingerprints. Nobody's are the same, but you leave 'em all over everything you do.- Elvis Presley]]></description><link>https://www.thenewbrightidea.com/post/aligning-stakeholders-around-a-values-charter-for-startup-success</link><guid isPermaLink="false">6647cd2a8ac2b352c1ea126e</guid><category><![CDATA[Values Culture Mission]]></category><pubDate>Fri, 17 May 2024 22:41:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f86e42_3ccc0812dad44c7eac1039b6c59ff5c6~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item><item><title><![CDATA[Balancing Clarity and Uncertainty for Patient Engagement]]></title><description><![CDATA[In this article, we delve into the paradoxical concept of using uncertainty as a design element...]]></description><link>https://www.thenewbrightidea.com/post/master-the-art-of-entrepreneurship</link><guid isPermaLink="false">660487a18f178ea918aa5542</guid><category><![CDATA[Designing For MedTech]]></category><pubDate>Wed, 27 Mar 2024 20:54:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/241f2c_86b6f5995c2848b696cf17dfc07fb668~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Fergusson</dc:creator></item></channel></rss>