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Michael Fergusson is an award-winning product and service designer, company founder, and entrepreneur working in digital health and medical devices. His research focuses on Key Moments, which are high-leverage decision points in complex socio-technical systems, and on developing practical, falsifiable theories of customer/user and clinical success.
“If you want to build a ship, don't drum up people to gather wood, and give orders. Instead, teach them to yearn for the endless immensity of the sea.”
Antoine de Saint-Exupéry
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